PRIVACY POLICY
Last updated: September 5, 2026
MA Permanent Makeup ("we," "us," or "our") operates the website mapermanentmakeup.com and the MA Permanent Makeup studio located at 1334 Westwood Blvd, Suite 11, Los Angeles, CA 90024. This Privacy Policy explains what personal information we collect, how we use and share it, and the rights you have, including your rights under the California Consumer Privacy Act (CCPA/CPRA).
1. INFORMATION WE COLLECT
When you book an appointment, purchase a gift certificate, contact us, or subscribe to our updates, we may collect: your name, phone number, email address, appointment details and service history, payment information (processed by our payment provider; we do not store full card numbers), messages you send us, and, with your consent, photos of your procedure results. When you visit our website, we also automatically collect technical data such as IP address, device and browser type, pages visited, and cookie identifiers.
2. HOW WE USE YOUR INFORMATION
We use your information to schedule and manage appointments, send booking confirmations and reminders by email or text message, process payments and gift certificates, respond to your questions, improve our website and services, and comply with legal obligations.
3. MARKETING AND ADVERTISING
With your consent, we may send you promotions and news by email or SMS. You can unsubscribe at any time by using the link in any email, replying STOP to a text message, or contacting us.
We also use your contact information (such as your email address or phone number, in hashed form) and your interactions with our website to measure and improve our advertising with partners including Google (Google Ads, Google Analytics) and Meta (Facebook and Instagram). This may include matching your information to your account on those platforms in order to measure conversions, build advertising audiences, and show you relevant ads. Under California law this may be considered "sharing" of personal information for cross-context behavioral advertising. You may opt out at any time as described in Section 6.
4. HOW WE SHARE INFORMATION
We do not sell your personal information for money. We share it only with: service providers that help us operate our business (Wix, which provides website hosting, online booking, and payments; payment processors; and email and SMS delivery providers); the advertising and analytics partners named above; and government authorities when required by law.
5. COOKIES
Our website uses cookies and similar technologies for site functionality, analytics, and advertising. You can manage or disable cookies in your browser settings.
6. YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you have the right to: know what personal information we collect, use, and share; request a copy of your personal information; request deletion of your personal information; correct inaccurate information; opt out of the sharing of your information for cross-context behavioral advertising; and not be discriminated against for exercising these rights.
To exercise any of these rights, including to opt out of sharing ("Do Not Sell or Share My Personal Information"), contact us by phone at 714-440-7425 or through the contact form on our website. We will verify your identity before responding and will reply within 45 days. You may designate an authorized agent to make a request on your behalf.
7. DATA RETENTION
We keep client records for as long as necessary to provide our services and to meet legal, accounting, and health and safety record-keeping requirements, after which we delete or anonymize them.
8. SECURITY
We use reasonable technical and organizational measures to protect your personal information. However, no method of transmission or storage is completely secure.
9. CHILDREN
Our services are intended for adults 18 years of age and older. We do not knowingly collect personal information from minors.
10. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates the most recent version.
11. CONTACT US
MA Permanent Makeup
1334 Westwood Blvd, Suite 11, Los Angeles, CA 90024
Phone: 714-440-7425
Website: mapermanentmakeup.com
